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Brands, Trade Marks and Designs

We protect the world’s most recognisable brands, managing priceless portfolios and navigating complex litigation.

Our international team provide the full suite of brands services in trade marks, designs and copyright – acting across a range of sectors including TMT, FinTech, financial services, entertainment, life sciences, consumer products and fashion.

We advise on everything from brand clearance, international trade mark filing and portfolio management to conflict resolution and enforcement. Our active soft-IP litigation practice and brand-related transactions expertise means we are a one-stop-shop for clients.

Our practice is long-standing but our advice is cutting-edge. We’re always on the lookout for smart solutions for clients and are known for thinking outside the box. We’re recognised and award-winning innovators. We’ve not just embraced technology, we’ve built our own, deploying artificial intelligence and automation to transform the way we deliver our services.

Our core services include

  • Brand clearance (locally, regionally and internationally) and advising on filing programmes
  • Brand policing and protection, including prosecuting and defending opposition, invalidity and revocation proceedings at trade mark offices
  • IP portfolio management
  • Countering brand infringement on the internet and other web related matters, including protection of domain name and anti-cybersquatting
  • Litigation of trade mark infringement, passing off and unfair competition
  • Litigation of copyright and design right infringement
  • Running anti-courterfeiting programmes, including investigations, registrations of IP rights with Customs and dealing with resulting border detentions and associated litigation
  • Company names enforcement, including via the UK Company Names Tribunal
  • Providing watch services to alert to third part use or registration
  • Advising on all forms of transactions affecting trade marks and other IP rights from single assignments to complex multinational licensing arrangements involving numerous registrations.

Our experience

Monzo bank

Working with Monzo since it was a rising Fintech star, we continue to support its rapid growth from leading challenger bank to international smartbank. We have helped Monzo grow its brand and IP portfolio, reacting quickly to its hyper growth and dealing swiftly and efficiently with the many challenges faced by consumer brands.

FMCG

Our client was keen to see a competitor’s trade mark registrations cancelled on the grounds of lack of distinctiveness. We took over this action at appeal, after the client lost the case at first instance as a result of overwhelmingly unfavourable survey evidence produced by the defendant. It was a challenging case to argue as the registrations were in English and the French courts are often reluctant to attribute a detailed knowledge of English to the French public. We successfully demonstrated that the survey evidence was biased and had misled the first instance court into applying the test of distinctiveness incorrectly – the registrations were cancelled.

Chinese Fintech

Acting for this Chinese fin tech and Unicorn, we were prosecuting and defending the companies trade mark portfolios in Hong Kong, the UK and EU27. Also assisting in global trade mark prosecution and enforcement.

Key contacts

If you have any questions, contact a member of the Brands, Trade Marks and Designs team for assistance:

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