Artificial Intelligence (AI)

Unmatched legal insight meets real-world tech expertise.

AI is opening up powerful new opportunities for innovation and growth. Capturing that value requires more than legal advice alone – it calls for a partner who understands the technology, the governance it demands, and the legal environment it operates in.

We advise many of the world’s leading organisations on AI. Supporting everything from effective and responsible implementation, to navigating evolving regulations, contractual complexities, and disputes, our global and market-leading team of lawyers, engineers and data scientists are here to help you unlock the full potential of AI.

How we work with you

Our services span three core areas — AI Law, AI Governance, and Applied AI — providing comprehensive support for every stage of your journey.
 

AI Law

Our AI Law experts navigate the fast-changing regulatory landscape - interpreting emerging laws, structuring AI-related transactions, and managing disputes. We advise on contractual complexities, data privacy, ethical use, and reputational risk, helping you to innovate responsibly and maintain trust.

AI Governance

Our AI Governance offering helps you put the right controls, oversight, and frameworks in place to ensure safe, ethical, and compliant AI use. We support you with everything from risk assessments and policy development to training and crisis response, turning compliance into competitive advantage.

Applied AI

AI is transforming the legal function. Our Applied AI team consists of lawyers, data scientists, legal engineers and solutions engineers. We work alongside you to design and deliver AI-native workflows that are deployed with intent and built around the outcomes that matter to your business.

Why choose Simmons & Simmons as your AI partner?

 

 
 

Unmatched expertise

Our AI Group brings together 130+ lawyers, engineers, and data scientists across Europe, the Middle East, and Asia.

We advise governments, global tech companies, and financial institutions on the most complex AI legal and regulatory matters. We have been acknowledged as a Band 1 firm for Artificial Intelligence (Legal 500 UK, 2025), and Global Market Leader, Artificial Intelligence (Chambers Global, 2025)

 

 
 

Trusted by the world’s leading organisations

We are the dedicated EU AI Act counsel to the world’s largest AI developer, advise on global regulatory frameworks for major tech and chip companies, and support clients across finance, defence, and retail in responsible AI adoption.

 

 
 

Award-winning innovation

Our proprietary, award-winning legal LLM, Percy – securely deployed within our Microsoft Azure environment – is enabling our teams to deliver faster, deeper insights and practical solutions, while giving us first-hand AI adoption experience, further informing the guidance we provide to clients.

Our AI Group has been recognised with numerous awards including ‘AI Legal Innovator of the Year’ at the LexisNexis ME Legal Awards 2025, ‘Technology Venture of the Year’ at the Legal Technology Awards 2025, and as winner in the ‘Innovation in Automation & AI Tools’ category at the FT Europe Innovative Lawyers Awards 2025.

 

 
 

Expert thought leadership

Our experts contribute to leading publications, including The Law of Artificial Intelligence (Sweet & Maxwell) and Artificial Intelligence in Finance (Elgar). We regularly host webinars and publish our AI View newsletter, keeping clients ahead of global developments.

Our experience – representative matters on AI

  • Advising the world’s largest AI developer as its dedicated EU AI Act counsel
  • Advising a leading software developer/provider to financial institutions on a digital sandbox tool to assist data synthesis in machine learning
  • Advising the world’s largest AI developer on regulatory investigations relating to its AI products
  • Advising one of the world’s largest technology companies on the EU AI Act
  • Advising one of the world’s largest online supermarkets in its development of AI-powered smart platforms and robotics systems
  • Advising one of the largest social media companies on enforcement of the EU AI Act
  • Advising an AI app developer on data privacy issues
  • Advising one of the world’s largest AI chip manufacturers and developers on its global AI regulatory compliance framework, including the EU AI Act