Identifying which technologies will enhance your business objectives is a complex process. Consideration will need to be given to regulatory requirements and the evolving legislation affecting AI, cloud and data. Below we list some areas that you might need to consider.
Cloud
Given the costs associated with building new IT infrastructure, many companies are using the cloud as a cost-effective and more flexible alternative. Although the benefits are clear, cloud computing does raise important considerations around operational resilience, regulatory compliance and cyber security. Read more on the top ten issues for cloud.
Robust intellectual property (IP) strategy
As you develop digital technologies, it will be important to formulate a robust IP strategy early on to protect your innovations and effectively structure your IP ownership. We can help you navigate IP offices’ requirements to secure registered rights (like patents, designs and trademarks) quickly and efficiently, and put the right internal measures in place to protect your trade secrets and copyright. We frequently advise clients to holistically consider their IP ownership and licensing structure not only from an IP law perspective but from a tax perspective, to ensure the relevant IP related tax benefits and tax costs are understood from the outset. Read more about our intellectual property specialists and our Tax specialists.
Technology-driven M&A
Acquiring a tech business can accelerate your digital transformation, help expansion into new business areas and maximise the sales potential of your products and services. Drivers for Technology driven M&A include bringing in further automation to survive and adapt and acquiring customers, data, IP or digital skills for growth. A recent trend across digital markets is the advent of acqui-hires, whereby one company purchases another purely for its employees and their skills. Find out more about our M&A team.
Crypto assets
Cryptocurrencies and blockchain technology will continue to place a much greater role in the world economy, but they remain in their infancy and require careful navigation to avoid getting things wrong. Regulation, cybersecurity and tax liabilities, amongst other issues, need careful consideration. Our digital business team has significant experience in this area and can help you navigate the legal risks to ensure your crypto related projects are a success. Find out more on our wider FinTech offering or check out our latest FinTech monthly bulletin.
Digital human rights
What we can do with modern technology is astounding – and comes with a downside. There is widespread concern about privacy. Sometimes you don’t even know when your personal information data is being collected. Technology like facial recognition or location tracking technology may operate in the background of peoples’ lives and yet can have a significant impact on them. Aside from managing risk associated with data mis-use and consumer concern regarding violation of their digital human rights, privacy standards are becoming a new competitive battleground for companies. Read more on our Data team and our Big Data Race research into data commercialisation.
AI
AI will have a profound impact on our lives. The ability of machines to learn for themselves opens up endless possibilities for technology-driven processes. With the emergence of big data and superfast computers, we are already seeing increasing rates of AI adoption, particularly in large businesses. But the power of AI creates significant legal, regulatory and ethical risks. Our dedicated AI Group will help you to navigate and manage these risks, so that you can adopt AI safely and successfully
How we can help
Key contacts
If you have any questions, contact a member of the Exploring your digital approach team for assistance:





