This podcast series explores upcoming UK regulations affecting the food and drink sector, examining their impact on marketing, enforcement, and compliance, and offering practical insights on how businesses can adapt their strategies and manage resulting risks across their operations.
Essential listening for businesses navigating increasingly complex HFSS advertising rules and provides a clear, practical introduction to the regulatory changes shaping the sector.
Episode 1 - A difficult road ahead for food and drink advertising
The first episode in the series unpacks the UK government’s new HFSS advertising restrictions, including their scope and exemptions to the rules. You will also hear about how brands are already adapting to the regulations and what the future may hold for the marketing of food and drink products beyond this ban.
Episode 2 - Enforcement of HFSS advertising rules
In the second episode of our podcast series, we focus on the enforcement of HFSS advertising rules, exploring what the real world consequences look like and where litigation risk may arise. The episode explores three distinct enforcement regimes: local authority enforcement of in store restrictions; Advertising Standards Authority (ASA) enforcement of advertising rules; and the Ofcom “backstop”, which would introduce substantially enhanced enforcement powers.
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