HFSS Advertising: New Restrictions and Implications for Brands

The first episode in the series unpacks the UK government’s new HFSS advertising restrictions, including their scope and exemptions to the rules. You will also hear about how brands are already adapting to the regulations and what the future may hold for the marketing of food and drink products beyond this ban.

The second episode will cover enforcement of the new rules, while the third will explore strategies in addressing risks in supply chain arrangements as a result of new regulations.

This series is essential listening for businesses navigating increasingly complex HFSS advertising rules and provides a clear, practical introduction to the regulatory changes shaping the sector.